Resolutionized nutrition9/6/2023 ![]() ![]() Previously the milk was only in 0.5l, 1l and 3-liter containers respectively. ![]() This new 250ml packed ‘Agere’ milk is introduced mainly targeting to fit to BoP consumers pocket size. These fliers described the nutritional benefits of drinking milk at different locations in Bahir Dar town with free sample milk products also distributed.įurthermore, during the activations, Ever Green promoted its new milk packaging size called ‘Agere’ milk packed in 250ml. During these activation events, promotional materials like flyers were distributed. Specific focus was given to people living around churches, open marketplaces, and low-income neighbourhoods following on the sabbath days of Saturday and Sunday. Similarly, the June 5&6 market activation campaign was aimed at reaching larger numbers of BoP consumers. This assisted the EG market activation campaign to gain extra attention and momentum from larger local community. Coincidentally, this year’s World Milk Day was nationally celebrated in the same town. In particular, the first day activation by EG was mainly aligned to the message of this year’s World Milk Day held under the theme ‘ A Glass of Milk is a Powerhouse of Nutrition’. This campaign was organized to coincide with the commemoration of the ‘World Milk Day’. In June 2021, a market activation campaign was facilitated for three days (1 st, 5 th and 6 th June 2021) in Bahir Dar town. The main planned activities to be implemented on relation to building customers Accordingly, facilitating market activation was identified as one of Markets, a persona and market insight was developed as part of the EG marketing While acknowledging the unique nature of BoP Green (EG) aims to serve 50,000 BoP consumers with quality and affordable milk ![]() In Ethiopia, under 2SCALE dairy partnership, Ever A marketing strategy: Targeting Ever Green BoP consumers ![]()
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